You’re either going to love me or hate me after reading this post. Because I’m actually NOT here to tell you the secret to building a six figure business — at least not really.
Why? Well, for starters I don’t have a six-figure business (yet). And I’m sad to be the bearer of bad news, but there are no secrets (unless you’re CIA). Before you run for the hills (or the next blog post promising you untold fortunes of gold), hear me out.
How many times have you clicked on business-building or inspirational blogs, in hopes of finding the “secret” to building a successful six-figure business? Or losing those last 10lbs? Or finding the love of your life? My guess is quite a few times. Because articles like that are a dime a dozen and are designed to draw you in with their crafty headlines.
In the business world, especially when you’re in the first year or two of getting going, these articles can seem like the holy grail. If you just buy the course / plugin / program / book / event ticket / coaching package you will see dollars roll in. Sadly, this isn’t true. For anyone.
Wanna know the real, honest to God truth? There are NO SECRETS to building a six-figure business. What’s required is good old fashioned passion + faith + consistent action.
Yes you’ll make mistakes, you’ll learn as you grow, you’ll figure things out (hi there Google). You’ll have doubt, uncertainty and days when you feel like throwing in the towel. We all do. Ask anyone who has actually built a six + figure business and if they’re being honest they’ll tell you the same thing. It all comes down to doing the work (secrets are for spies).
But, if there were a secret (which there isn’t 😉), it would be that you should focus less on analytics, conversions, A/B split testing, etc. — and more on customer experience and customer service. It’s the one piece that is seldom talked about in my online business circles but consistently talked about in corporate ones. For good reason. Look, if Tony Hsieh thinks it’s one of the most important factors in cultivating a successful business, to the tune of $1.2 billion, then we should all pay attention. Ya hear?
If you really want to create a thriving business, one that not only earns you a healthy income but that provides immense value for your clients and customers, you MUST pay attention to every facet of their experience when they do business with you. Start by asking yourself these questions:
- How do your clients/customers first encounter you? What’s the 1st thing they see?
- How do you grab your customers attention? Do you entice their senses?
- Does your website and copy reflect the soul of your business?
- When they sign-up to hear from you via e-mail, what is that experience like?
- What about follow-up email sequences for current customers?
- Do you reach out to clients who haven’t been in touch in awhile?
- Do you go above and beyond (to give them what they want AND need)?
- When they leave your business whether off-line or online, how do you they feel?
- How do you WANT them to feel?
If a person is paying you their hard-earned money for your services and/or products — their investment should be treated like gold. That’s why this customer experience / customer service stuff is so vital. It will make you stand out from your “competition”, ensure loyal clientele, boost your testimonials and ultimately increase your bottom line.
Think about what delights you when you pay for something, and you receive amazing service. Get creative and come up with ways you can enrich the experience of potential clients and current customers. And I promise that you will be on your way to that six-figure business of your dreams.
And even more amazing than the six figures? The fact that because you’ve focused on your customers, on how you can serve them in a more holistic way from start to finish, you will have grown your company without losing your soul. A win-win!
Will you commit to focusing on your customer experience? If so, leave me a note below and let’s grow together!
xo,
Steph
P.S. If you’re a service-based business owner, solopreneur or entrepreneur who wants curated business tips and insight (real talk only), be sure to sign-up to be part of The Girl Who Knows Society of Soulful Business Owners where you’ll get actionable tips on how to create meaningful experiences for your customers, along with insightful interviews with top-notch fempire builders, and curated resources to help you grow into that six-figure business, without losing your soul.
Photo by Joey Sforza
