Here in Los Angeles, the sun is out, the birds are chirping and allergies are in full effect. You know what that means? Spring is here!
And with spring comes a deep desire to spring clean (or is that just me?!).
Typically when we say spring cleaning, we think of transitioning our wardrobes, giving the house a good cleaning and purging what we no longer need. But today we’re talking spring cleaning in your business. Something every business owner or entrepreneur can benefit from.
For me, spring cleaning means looking at my entire business, including:
Social media profiles
Email automation sequences
Online course content
It’s about taking a peek at my business as a whole and seeing where I can step up my game. And this spring, I urge you to do the same. Because like it or not, first impressions matter. They’re everything. Wouldn’t it be awesome if a potential customer’s first encounter with your brand was coherent, inspiring and flowed nicely?
To that end, here are 4 simple things you can do to spring clean your business:
A cluttered website is confusing and most times – not visually pleasing. A great place to start your digital declutter, is your website. Since this is the first place that most of your clients and customers encounter your work, you want to make sure it shines.
This means enough with the jumpin’ jack flash banners, annoying pop-ups and broken links. It means keeping it to a coherent color palette, choosing 2 or 3 fonts MAX and keeping all of your image sizes consistent. Make it easy for your customers. Make it clear where their attention should be focused. Once you’ve cleaned up your website, take this same idea and carry it through all of your online (and offline) channels.
This is the one place in life where simplicity is actually attainable. When it comes to your website for instance – the ones that look most legit and professional are under-designed. They don’t have 20 different colors competing for your attention. Or 100 images to look at on the home page. Quality over quantity. Present your information in a way that’s easily digestible.
Simplicity extends to all areas of your business from your client intake process (do you really need them to answer 45 questions before they work with you?) to your blog posts (maybe break-up that 5000-word article into a 5-part series). How can you streamline your systems and processes, for your clients AND yourself? When in doubt, simplify.
If you’re the DIY type and have been bootstrapping your business, hats off to you my friend! I’m right there with you and I know it ain’t easy. But to get real with you for a minute – if you want to be taken seriously, appear professional and “best-in-class”, you’ve gotta step things up a notch. Spring is a great time to take a step back, with fresh eyes and objectively assess where you can go ‘pro’.
Using your website as an example: you may have grabbed a free template and put up your WordPress site two years ago (mad props btw, that’s not easy). But is it really a reflection of you and your brand? When you’re willing to invest in yourself and your business, you’re telling the word that you’re serious. This could mean working with a web designer, finally hiring an assistant, or moving your brick & mortar shop to the location that you’ve been dreaming of.
Think of other businesses that look and feel professional – what do you admire about them? How does their brand make you feel? Look for ways you can bring those qualities into your own business!
Isn’t it the best feeling when you organize a cabinet in your home or office? When all the papers have been filed away and books arranged on the shelf? I feel a literal shift in energy when I do this. I go from feeling frazzled and distracted to spacious and clear. Getting organized is every successful business owners not-so-secret weapon.
Getting organized applies to both the digital and analog portions of your business. Online this translates to making sure all of your blog posts are tagged properly, that you have file structures in place on your computer and Dropbox and that you’ve got a clean simple way of keeping track of your editorial calendar.
Offline, it’s important to have all important business-related due dates on the calendar (things like filing quarterly taxes, renewing your business license and paying your bills). Keeping receipts categorized and in one place. Having your cash wrap area fully stocked with tissue paper and bags. Not leaving shipping boxes out where customers can see them. It’s all about organizing and minding the little details – which all add up to a better experience for you and your clients.
If you struggle with being organized, don’t stress. The biggest practice I have that keeps me organized is spending about 15-minutes at the end of each day to clean up and prepare for the next day. Your space will be much more inviting to come back to in the morning!
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Are you planning to spring clean your business? I’d love to know how you’re going to implement these tips in the days and weeks to come. Share any of your own tips or tricks to keeping your business “clean” in the conversation below!